Bonjour to all! Today I am taking a little break from the chaos that is the fashion world of PR and taking a look at some of my classmates blogs. The amazing thing about public relations is that there are different sectors of it ranging from sports, entertainment, and travel to health care. There is always a need to represent a company or brand, and public relations gives you a vast variety of options to explore in order to find your perfect match.
The first blog I decided to read belongs to my dear roommate Lisa Perez. Her blog focus is entertainment PR- my favorite! She discusses various topics that involve celebrities and events we hear about everyday in the news. Forms of advertisement surround our daily lives- from TV commercials, magazine ads, and billboards we are continuously being convinced to use this product, and buy that one. As Lisa discusses in her research ethics post, consumers are captivated by celebrities using everyday products that relate to us. The Proactiv commercials are a great example of this because they use celebrities and everyday teens to promote their product. These commercials let teenagers see that celebrities aren't pictures of perfection- they have many of the same issues that we do, such as acne. Proactiv gives quantitative research with statistics while still holding the audiences attention and selling the product. Lisa did a great job at recognizing this and relating it to research methods.
The second I read was Paige's fashion blog. I decided to read hers because we have both focused our blogs on fashion. We both explored similiar situations in fashion- such as brand design and imitation. Fashion is all about getting your name out there and receiving approval from consumers. Paige's blog highlights these important factors, as well as the imporatnce of research in every way.
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