Fashionistas around the world were able to join together in high heel heaven as the spring 2011 Mercedes Benz Fashion Week proved to be a hit. Not only did the change in venue from Bryant Park to Lincoln Center prove to be a success, but various shows captivated the public as well as the celebrities sitting in the front row.
According to New York Times fashion, most collections could be placed into three different categories. Marc Jacobs and Diane Von Furstenberg took us back to the 1970's with high shorts, knit tops, and flower head wear as their inspiration while Derek Lam and Michael Kors designed clothes ready for a California sun goddess. Carolina Herrera and Vera Wang kept their clothes ultra chic with a theme of east meets west.
Public Relations took an interesting twist this year. Some shows were broadcast live over the internet allowing up to date publicity on the latest designers while giving those an opportunity to view the show like their favorite celebrities. Another great tool used for publicity during this hectic week was twitter. Celebrities were able to tweet about upcoming shows, as well as take pictures of exactly what they were seeing come down the runway. If you follow Peoples Revolution on twitter you will notice their hectic PR schedule as well. The companies hand on approach with their clients including casting calls, lighting, and seating arrangements as well as being thrown into the chaos backstage.
I have viewed a few shows from the spring 2011 collection, and found Marc Jacobs presentation particularly interesting. Here is a youtube video for those of you interested. Au Revoir!
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