ClassmateComments

This week we were asked to comment on two of our classmate's blogs. Last time we had to do this, I chose an entertainment PR blog and a fashion one. Although I did read a fashion blog for this week, I read about the technology used. In addition, I read about a tool many of us use- social media- and how it is closely related to public relations.
When reading Caryn's Technology in PR blog she discusses podcasting for public relations. Podcasts are excellent PR tools because they allow a message to be sent to a mass audience with audio. Audio allows the public to visually consume a message or event, which many find more effective. People tend to remember pictures and video more than what they read. Additionally, podcasts are a great way to relay messages in a controlled manner. This year during the Spring 2011 Mercedes Benz Fashion Week, many fashion shows were available for viewers to see via livestream and podcasts. A podcast allows coverage with very little room for incorrect interpretations. Words can often be interpreted incorrectly, and audio visual measures decrease this problem.
In addition to Caryn's blog, I read Kevin Mahoney's  blog on social media. This blog post discusses how QU is hosting a social media breakfast every six weeks where leading professionals will discuss new social media networks and how they can be used as beneficial PR tools. Social media networks such as Twitter and Facebook have been exceptional free tools in promoting events and products. This is a great idea to hold a breakfast like this every couple of weeks, because these tools are constantly changing. I was also happy I read this blog because I was unaware that this was taking place, and I think it would be a great idea to see one of these discussions.