ClassCommentary

For this week, we had to look at two of our classmates blogs and comment on them. Last week we had to describe how qualitative research is used in public relations, and the importance of it. Qualitative research allows those in the public relations field to gain insight into new trends, and receive the maximum amount o feedback from an individual. Opinions are shared, and what can be done to improve your product are given in greater detail.

For my first blog I decided to write about PaigesBlog because she discusses Fashion PR as well. She explains that through different forms of qualitative research we are able to study trends in the fashion world. She gives an example of a designer named Mark Fast, and how he studies consume trends. Fast has lines of new clothing, but holds on to a classic look. In order to achieve this he takes inspiration from what others are wearing yet still holds true to his vision. He uses observation for his technique. This could be as simple as people watching.
Another blog I decided to look at was AshleysBlog because it deals with crisis management- a subject I have yet to discuss. She shares that certain overseas companies are forced to hide certain things so that their product will be allowed overseas. Companies are censoring for protection. He points out that companies are making headlines and getting attention, but for the wrong reasons. Qualitative research is done in order to find out the opinions of why companies do this. Additionally, observation and a bit of secondary research was done to find this out.
Overall, qualitative research is important in all fields of public relations. It allows for companies to grasp a better understanding of their consumer, and what drives them to make certain purchasing powers, or live like they do.