Surveys in Fashion

Surveys are an important quantitative method used in Public Relations. They help gain insight from the consumer by asking questions that can benefit the company. Questions should not be confusing, and get straight to the point. In addition, surveys should give the participant the right amount of answers to gain a response. For example, in class we were given a list of 10 survey questions and asked what was wrong with each. One of the questions was "Which do you associate with September 11?" and the choices were "Osama Bin Laden, George Bush, or Sadam Husein." This is not a good question because what if you do not associate a particular person with September 11, rather a thought, memory, picture, etc. In fashion, surveys can be general such as "Out of the following which is your favorite designer" to "Do you own a pair of jeggings." While explaining various fashion surveys, I found a page of them on Buzz Dash that gave a WIDE variety of topics that people can cast their vote upon. One question was
1.) what do you think about the $2 million Victorias Secret bra?
     a.) i love it
     b.) i like it
     c.) i dislike it
     d.) i hate it
We are told to stay away from strong emotional words such as "hate" or "love" but in the fashion world I feel as though these  words are used so often to describe new trends, designs, and designers. The surveys on this site are for fun and to look at what others feel about hot topics in fashion. However, designers and fashion websites like to collect data in order to give their readers insight into what other women think and if their opinions may be similar to theirs. In conclusion, surveys in the fashion world can be used for fun in order to let others know what trends are out there and if you agree. In addition, surveys are used to predict whether new designs and trends are working or not, what colors are in and not. This helps designers target certain groups of people and create new designs.