In Public Relations, experimental research is used frequently in order to gain insight on a new product or behavior. It is a collection of research which uses manipulation and controlled testing to understand causal processes. One or more variables are manipulated to determine their effect on a dependent variable.
In the fashion world, experimental research is conducted in order to research consumer trends. There are internal and external factors that drive people to shop. Internal motivation may be to keep up with appearances and look your best, while external motivations may be to keep up with the trends that are occurring and fashion among friends. Other factors that may influence someones decision to buy a product may include what the product is made of. This website highlights different experiments conducted in the fashion world, and various ways which people limit their product consumption. One experiment, called the Great American Apparel Diet, challenges people to not buy any new clothing for a whole year. Unfortunately, I had trouble finding an experiment which uses variables, pre tests and post tests.
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